Turning Character IPs into a Creative Business

This sharing and networking session is designed for aspiring creators looking to navigate the business of original character IPs. As the Kawaii Economy shapes consumer markets worldwide, many local creators are exploring ways to turn their original IPs into successful brands.
Featuring Ven Wong, creator of CubeMelt; Chanel Lee, creator of Tasty Toastys, and Berry Winkle, creator of BirdBois, this session brings together artists, creators, and creative entrepreneurs to share their experiences, challenges, and insights on developing, branding, and commercialising IPs. Whether you’re just starting out or looking to grow, this session offers valuable perspectives and connections to help bring your ideas to life.

Date: 21 March 2025 (Friday)

Time: 7pm – 8.30pm

Venue: Launch Programme Room, Level 7, National Library Building

Register

Programme Info

From Hobbyist to Full-Time Creator – by Berry Winkle

Berry Winkle turned her passion for character design into a full-time career, growing her whimsical bird-themed IP—Duck Boi, Pigeon Boi, and Crow Boi—into a recognisable brand. In this session, she’ll share how she made the leap from hobbyist to full-time creator, along with tips on engaging with fans, and getting her work out there.

From Webcomic to Animation – by Ven Wong (CubeMelt)

Created by local artist/animation director Ven Wong, CubeMelt is a popular webcomic known for its relatable humor. Ven will share how it expanded into a MediaCorp animated series and games, showcasing the potential for original character IPs across media. This session covers the challenges, opportunities, and lessons in adapting a webcomic into animation and beyond.

Building an IP into a Lifestyle Brand – Chanel Lee (Tasty Toastys)

Tasty Toastys started in 2022 as a limited-edition digital collectibles project and has since grown into a lifestyle brand featuring plushes, bags, accessories, and stationery, now available in retail stores across Singapore, Japan, and London. In this session, creator Chanel Lee will share the brand’s journey beyond its original medium, covering product diversification, audience engagement, and brand positioning.