Berry Winkle x Paper Shoot
Photography captures moments. Illustration brings them to life.For this collaboration with Paper
About Us
Super Tough Friends helps brands engage audiences through character IP marketing, creator collaborations and public-facing experiences. By connecting brands with original creator IPs across Southeast Asia, we develop campaigns, activations and partnerships that create meaningful engagement while helping creator IPs grow.
CHARACTER IP MARKETING
We help brands connect with consumers through character IP marketing, creator partnerships and engagement-driven campaigns. From product launches and seasonal promotions to public activations, we develop experiences that bring brands and audiences together.
CHARACTER IP MANAGEMENT
Through our growing network of local and regional creator IPs, we help develop collaboration opportunities, licensing programmes and brand partnerships that support the growth of original IPs.
Character IP
Character IP licensing
Corgiyolk x Cloversoft
The Corgiyolk x Cloversoft Exclusive Thermal Lunch Bag was developed as a