The Corgiyolk x Cloversoft Exclusive Thermal Lunch Bag was developed as a playful, detail‑rich tribute to everyday Singapore. We set out to blend character IP with brand storytelling, creating a piece of merchandise that feels both functional and emotionally familiar.

The illustration features hidden local gems — iconic landmarks, cultural quirks, and the small moments that instantly signal “home”. These Easter‑egg details invite users to explore the artwork, turning a simple lunch bag into an interactive, nostalgic experience.

This collaboration shows how thoughtful IP integration and visual storytelling can elevate a product beyond utility, creating a memorable brand touchpoint that resonates strongly with Singapore audiences.