Character Marketing

What is Character Marketing
Using an Existing IP?

Character marketing is the art of harnessing the charm and recognition of existing character Intellectual Property (IP) to supercharge your branding and marketing efforts. It’s like inviting a trusted friend to help tell your brand’s story. Here’s what character marketing with an existing character IP is all about.

Instant Recognition: Using a beloved character from pop culture ensures instant recognition among your target audience. These characters often have a strong fan following, making it easier to capture attention and build brand recall.

Emotional Connection: Existing character IPs often carry emotional significance for audiences. Leveraging these characters in your marketing allows you to tap into the emotions associated with them, creating a deeper connection with your customers.

Credibility and Trust: Well-known characters bring credibility and trust to your brand. People already have positive associations with these characters, which can transfer to your products or services, enhancing trustworthiness.

How it Works

So, where do you start?
We've got it all figured out.

1. Consultation: We start with a consultation to understand your brand, audience, and goals.

2. Character Selection: Together, we choose the perfect character IP that aligns with your brand’s values and messaging.

3. Creative Strategy: Our creative team develops engaging and captivating marketing campaigns, incorporating the chosen character seamlessly.

4. Implementation: We can also help you to launch your campaigns across various channels, making sure your audience gets to know and love your character.

5. Brand Enhancement: As your audience connects emotionally with the character, your brand benefits from increased trust, recognition, and engagement.

6. Growth and Expansion: With character marketing, your brand has the potential to expand into new markets and reach a broader audience.

Contact Us

Ready to super charge your marketing
and brands with characters ip?