Amplify Your Brand Through Character IP Marketing

About Us

Super Tough Friends helps brands engage audiences through character IP marketing, creator collaborations and public-facing experiences. By connecting brands with original creator IPs across Southeast Asia, we develop campaigns, activations and partnerships that create meaningful engagement while helping creator IPs grow.

CHARACTER IP MARKETING

We help brands connect with consumers through character IP marketing, creator partnerships and engagement-driven campaigns. From product launches and seasonal promotions to public activations, we develop experiences that bring brands and audiences together.

CHARACTER IP MANAGEMENT

Through our growing network of local and regional creator IPs, we help develop collaboration opportunities, licensing programmes and brand partnerships that support the growth of original IPs.

Character IP licensing

Pines n Prints x Galado

We’re happy to share a new collaboration between our artist Pines n

Character IP licensing

Spreading Love on the Move: The

We are thrilled to announce a very special collaboration this February! Berry

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Ready to amplify your brand through character IP marketing?